Our Story

Hi, I’m Chloe Alley Founder and Owner of By Chloe.

2021 Future Anything Grand Final Winner

I started my business back in 2019 when I was just 11 years old.  

In 2019, I was gifted a sewing machine from my grandparents for Christmas. At the time I had no idea how to sew nor did I expect to receive a sewing machine! Throughout the years I would pull out my sewing machine and teach myself how to make various things such as a little skirt for my cousin and fabric coasters. After injuring myself while competing in a Touch Football competition, my mum gave me a heat wheat to help relieve the discomfort, this is where it all started! Whilst using the heat wheat I thought of how useful it would be if I was able to make my own style of these to help others too. After some research and trial and error, I purchased all the materials needed to make a heat wheat. I then started selling my heat wheats to family and friends and soon enough I had a long list of orders to fill. A few years later, I now have 8 stockists and attend various handmade markets.

As part of my business studies at school, I was given the incredible opportunity to enter my business into the Future Anything Competition. After being successful in winning the semi-finals, I progressed to the grand finals where I pitched my business idea to a panel of 4 judges and 500+ people. That night, I was announced the 2021 National Future Anything Winner. This moment meant so much for me and my future business!

I am super passionate and driven to help people in my own unique way.